Help us change the narrative in Employment Services

We think the title ‘Employment Consultant’ doesn’t adequately describe the role in which you play when it comes to working with your clients.
Your role isn’t to tell your clients which jobs to apply for, and when to apply for them. It’s not to instruct them on which courses to take or write their resumes. It’s not to judge them on their abilities or to put unrealistic expectations on them.

Your role is to coach them.

You guide and help your clients to realise their potential, discover their purpose and to show them the way.
With that in mind, we’ve decided here at The Way Finders, that we’re not going to refer to you as Employment Consultants any more.

We’re going to call you Job Coaches. Because that’s what you are.

A Job Coach facilitates

change on a deep level and supports people to achieve their employment or career goals through engaging and connecting in meaningful, transformational coaching conversations.

A Job Coach is

skilled at stepping into a clients model of the world, listening, observing and asking the right questions to help their clients move towards value aligned goals.

A Job Coach helps

their clients learn at their own pace, supports them in discovering solutions for themselves, and gently nudges them towards a brighter future.

A Job Coach assists

clients with making a change, and how a Job Coach go about it matters. They’re there to help spot a learning opportunity, set the groundwork and see things through.

A Job Coach can

(when appropriate) coach in other areas of a clients’ life as well! For example, health or relationships, because their personal satisfaction can impact their success in getting the job they want.

A Job Coach brings

passion back into their clients’ life, along with opening them up to new ideas, new ways of thinking and creating new behaviours.

This, right here, is what Employment consultants really are (or should be).

Coaching is not therapy or counselling.

Coaching involves influencing patterns of behaviour, shifting limiting beliefs or changing habits and motivating clients to move forward, which results in a profound and long-lasting change that sticks. Job Coaches provide strategies and assistance in gaining meaningful and long-term employment.

“Partnering with clients in a thought-provoking and creative process that inspires them to maximise their personal and professional potential.”
– The International Coaching Federation (ICF) defininition.

Ask yourself, what will happen to my clients if I continue to consult with them instead of coaching them?

We’re ready to change the industry. Are you?

Professional Development for Job Coaches

As a job coach, you need access to industry-leading professional development and training to ensure that you can get the best outcomes for yourself and your clients. Bounce training is guaranteed to help you stay at the forefront of excellence and give you all the skills you need to manage your priorities, stay on top of your caseload and give your clients quality support.

Specialised training with the ease and conveneince of participating whenever it suits you best.


Rapport Builder On-demand Masterclass Techiniques for Fast Digital Engagement

What’s the number 1 thing you MUST do
with every client?

What happens if you DO NOT do this?


You can’t care for others if you’re not
caring for yourself.

Build resilience and come our stronger in the face of adversity through this incredible 6 week program.


Do you know what your strengths are? When we say ‘strengths’ we mean those attributes and personal qualities that make you unstoppable. When you have deep insight into your strengths, weaknesses and learned behaviours you take all the power back.

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